Concise, Eloquent, Effective - Always Creative
You can’t afford to make your target audience guess. You’ve got a miniscule window to convey not only what you do - but also two key messages: "I respect your time” and “You need what I’m selling.”
From web content to data sheets, case studies to brochures, and everything in – my collateral speaks directly to your target audience. It communicates who you are and what you want to say. And it does so in an elegant, no-nonsense style that carries the right combination of emotional punch and intellectual challenge.
A Thorough Approach
I take the time to truly understand your business, market and messages. There’s no guesswork involved. Even before the initial briefing with you, I review the material you provide and conduct my own market and competitor research.
OK, fine – I Google. But really well.
Most importantly, I listen to what you’re saying. I learn from you – the expert - what messages the market is listening to, what benefits your target audience is thirsty for.
Then, I hone your messages into viable copy, creative, and collateral. I find the right words to make your messages heard - in every context and over any media.
Don't just take my word for it...see for yourself in my portfolio.